What every field on the link form does, from the tracking URL to cost and uniqueness.
The link form opens with the essentials. Click Show Advanced Settings for targeting, filters, caps, cost and the rest. If a save is rejected because of a field in the advanced part, that part opens by itself so you can see what to fix.
| Field | What it does |
|---|
| Link group | Files the link under a group. More on groups. |
| Name | For your eyes only, 1–120 characters. |
| Tracking Link | The domain and slug visitors open. The slug is 3–64 letters, digits, - or _. Leave it empty and a random 7-character slug is picked for you. Only verified custom domains appear in the domain list. |
| Primary URL | Where visitors go. Supports macros such as {clickid} — see Sub IDs and macros. |
| Cloak link | Choose what social networks show when the link is shared. See Link previews. |
| Field | What it does |
|---|
| Geo / Browser / System targeting | Limit the link to certain countries, browsers or operating systems. See Targeting. |
| Mobile URL | Phones go here instead of the Primary URL. |
| iOS URL | Visitors on iOS go here. |
| Repeat URL | Visitors who clicked this link in the last 30 days go here. |
| Treat Tablets Like a | Desktop PC or Mobile Phone — decides whether tablets get the Mobile URL. |
| Backup URL | Where over-cap visitors and targeting misses go. |
| Blocked Url | Where blocked visitors go. Empty sends them a 404. |
Enter what you pay for the traffic and how it is charged, and reports will show cost, profit and ROI.
| Traffic Cost Type | How cost is counted |
|---|
| Total | A fixed amount for the whole campaign. |
| CPC | The amount × each clean (unfiltered) click. |
| CPC raw | The amount × every click, filtered ones included. |
| CPA / CPS | The amount × each conversion. |
| Daily | The amount × the number of days in the report period. |
| Monthly | The amount × the number of 30-day months in the period (at least 1). |
| Field | What it does |
|---|
| Global Unique Ratio | Where uniqueness is counted: this Link, its Group or your whole Account. Details. |
| Main Filters | How bots, proxies and abusers are handled. See Traffic filters. |
| Max UCL / TCL Clicks | Caps on unique and total clicks. See Caps. |
| Blank referrers | Hides where the visitor came from from your destination. Can cost up to about 10% of clicks. |
| Field | What it does |
|---|
| Pixels | Up to 20 retargeting pixels fired before the redirect. See Retargeting pixels. |
| Disable pixels conversions for this link | Stops this link's pixels from firing. |
| Notes | Private notes, up to 2,000 characters. |
| Skip URL verification | Leaves this link out of the daily check that your Primary URL is still up. |
